Digital Campaign
SumUp
Referral Program
SumUp is one of the world’s leading card reader companies, with a Referral Program that has become a key client acquisition channel.
Our latest campaign focuses on re-engaging partners and clients who haven’t yet referred anyone from their networks.
OBJECTIVE
To re-engage SumUp’s existing partners and clients who have not yet referred anyone, highlighting the potential for earning extra income and unlocking new opportunities through the Referral Program.
TONE & APPROACH
The campaign is designed to be objective but with a touch of warmth, inspiring users by showing that their referrals could help them enjoy “a little more” of what they love in life.
DESIGN CONCEPT
The campaign’s visuals center around a symbolic “little box” as a pattern motif. This box serves as a container for dreams, goals, and aspirations, inviting partners and clients to envision the possibilities the Referral Program could unlock. This adaptable design, ideal for different screen sizes and formats, can be paired with images that evoke common goals (like vacations, new gadgets, or hobbies).
SumUp's Top
Card Machine Package
Standard Screen Size 16x9
Compatible with most ad sizes
Mobile Screen 9x16
Adjusted for mobile ad sizes
A little box that can open a range of new oportunities
Campaign Concept